Lily S Kitchen Urges Food Firms To Ditch The Pouch



Lily’s Kitchen urges food firms to ‘ditch the pouch’
18th January 2018

By Sandra Pearce
Lily’s Kitchen is urging pet food manufacturers to tackle plastic waste and ‘ditch the pouch’ in favour of more recyclable packaging. 
Currently in the UK, plastic pet food pouches are non-recyclable and it is estimated that in the case of cat food pouches alone, 8.8 billion end up in landfill every year. 
Pouches are widely used by pet food manufacturers in the UK, particularly for single-serve portions of cat food and increasingly so for dog food. So the total number of pouches going into landfill is likely to be much higher. 
Henrietta Morrison, founder and CEO of Lily’s Kitchen, said: “We have a responsibility to try not to add more rubbish to our planet. We want to try and be part of a solution, not contribute to the problem. So, whatever we do, from eco packaging to organic ingredients, as a business we try to tread carefully on the planet our pets love so much.”
Lily’s Kitchen made a conscious decision not to use plastic pouches for its cat food on environmental grounds, given their non-recyclability.  Instead the company uses aluminium trays which can be widely recycled by householders.  
The same is true for Lily’s Kitchen wet dog food products, which all come in recyclable aluminium trays or tins. 
In addition, for its dry complete food, Lily’s Kitchen uses specially designed paper bags that are 100% compostable. This compared with the rest of the industry where the majority use non-recyclable and non-compostable bags, further adding to the landfill issue.
85% of all Lily’s Kitchen packaging is made from compostable or recycled material, or is recyclable at end of life. The company is working towards increasing this to 100% by reducing the amount of packaging on products it uses and making sure it uses recyclable materials wherever possible.
Prime Minister Theresa May has pledged to eradicate all avoidable plastic waste in the UK by 2042, which is part of the government’s 25-year plan to improve the natural environment and create a cleaner, greener Britain.
Henrietta added: “It’s clear that non-recyclable plastic pouches are a major burden on our environment and we feel very strongly that the pet food industry should follow our lead by eradicating them from the supply chain. Advances in packaging technology mean that alternative options exist that more than adequately keep the food safe for our pets, which is the primary concern, provide convenience for consumers and enable manufacturers to communicate information about their products clearly on pack.
 “The time has come for the pet food industry to take greater responsibility for the waste it creates through its packaging.”
Lily’s Kitchen is one of the founding members of B Corp in the UK, and is the only pet food company in the world to certify as a B Corporation. The B Corp community believes in using business as a force for good, acting in a responsible and respectful way as a business and using the power of business to solve social and environmental problems.
Henrietta said: “Becoming a founder member of the B Corporation community in the UK has been a hugely inspiring journey, and one that I hope will inspire other companies to adopt a similar approach, particularly to do the right thing for the environment.”