Lily’s Kitchen has launched a three-month fundraising drive in partnership with Ocado’s online pet store, Fetch.co.uk.
For three months from April, Lily’s Kitchen will donate 50p for every tin of its Wholesome Veggie Feast sold from Fetch.co.uk to the Wild at Heart Foundation.
The partnership also aims to introduce a vegetarian-friendly recipe into a dog’s diet once or twice a week.
The Wild at Heart Foundation has rehoming, neutering and education programmes and aims to reduce the world’s 600m stray dog population.
Co-founder of WildatHeartFoundation.org Nikki Tibbles said: “Working to introduce a regular meat-free option to your family pets’ diet is a fantastic opportunity to support the wider welfare of animals globally.”
Rebecca Mehaffey, web trading manager for Fetch.co.uk, said: “Searches for vegetarian dog food were up 67% yoy in 2016, showing that dog owners are interested in exploring a more omnivore diet for their pets. We’re so excited to be helping stray dogs find forever homes in partnership with Lily’s Kitchen and Wild at Heart Foundation”.