It S Beginning To Look A Lot Like Christmas

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It’s beginning to look a lot like Christmas…
10th July 2017

By Karen Pickwick

Amazon’s Prime day tomorrow (July 11) is set to create a huge summer ‘sales bubble’ and beat Cyber Friday and Black Friday figures, according to e-commerce home delivery specialist ParcelHero.

The parcel comparison expert says Prime Day is likely to top $3.5bn (£2.7bn) for Amazon if it continues its growth of $1bn every year – and that’s not counting all the other e-commerce sites taking advantage of the Prime opportunity.

ParcelHero’s head of consumer research, David Jinks, said: “Who has money to spare in late November? Christmas will be looming large and I for one will have difficulties in making the case for a new Nintendo Switch! Prime Day’s timing is perfect and its potential is limitless, not just for Amazon Prime members, but also for eBay and the many other sites who climb aboard the Prime-Time bandwagon.”

David predicts: “Prime Day has the potential to easily overtake Black Friday and Cyber Monday, to become the biggest shopping day in the West. It grew from $1.5bn in 2015 to $2.5bn in 2016. At that rate it will top $3.5bn this year: and that’s bigger than Black Friday ($3.34bn) and Cyber Monday ($3.45bn).

Last year, eBay was swift to get in on the act, promoting bargain prices over several days.

In the US, Macey’s site had 41% more visits on Prime Day last year, and Walmart’s was up over 20%.

“There’s little doubt that shoppers have swiftly acquired the taste for a Summer shopping extravaganza and when they can’t find what they want on Amazon, they are happy to go on the hunt elsewhere on the web,” David said.

“Prime Day will have to go some to beat the $17.8bn Singles Day achieved on November 11, largely in China. But Singles Day was inspired by single people treating themselves, and July is the perfect time for us all to be a bit indulgent. Prime Day’s beginning to look a lot like Christmas…in July!”


Prime Day will beat Cyber Monday and create Christmas in July, says ParcelHero