Freshpet Launches Chilled Treat Into Tesco

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Freshpet launches chilled treat into Tesco
1st December 2017

By Sandra Pearce
Chilled fresh pet food brand Freshpet has launched the UK’s first fresh and refrigerated turkey bacon treats for dogs.
 
Dog Joy Turkey Bacon for Dogs will go on sale at the beginning of December, in time for Christmas trading.
 
A spokesman said: “These wholesome strips of naturally wood-smoked turkey bacon look and smell like human turkey bacon and will be Freshpet’s first treat to launch in the UK.  
 
“Dog Joy Turkey Bacon treats are free from corn, wheat, soy by-products and fillers. They offer a good source of natural protein, are hypoallergenic and contain no rendered meats, artificial flavourings, sweeteners or preservatives.”
 
It’s been 10 years since fresh pet food hit supermarket fridges in the US with the launch of Freshpet, which is sold exclusively in about 300 Tesco stores in the UK. Its range of fresh, natural, less-processed and wholesome pet food is now one of the fastest growing pet food companies in North America.
 
Freshpet Europe’s MD Cathal Walsh said: “At Freshpet, we believe that natural nutritious food shouldn’t just refer to meals, but to our pets’ treats too.  By feeding dogs natural treats, pet owners can help prevent their dog from becoming over excited or badly behaved.
 
“We started ten years ago in the US, with a single-minded mission to bring the power of fresh, real food to our pets. Since launching in the UK earlier this year, the response has been overwhelmingly positive so we’re very excited to be expanding our range in the UK with this new product."