European Trade Show Grows


European trade show grows
16th March 2017

By Karen Pickwick

Record numbers of exhibitors have been confirmed for Zoomark International 2017 in Northern Italy.

Two months before the event, the fifth pavilion created to respond to demand – above all from abroad – is sold out. The total area of the event is now 50,000 sq m, hosting around 670 exhibitors (up from 615 in 2015). There is also a significant increase in the number of countries represented, which now stands at 43 (35 in 2015). The fair, staged by BolognaFiere and now on its 17th edition, is due to be held in Bologna May 11-14.

Out of around 670 exhibitors, 223 are Italian companies. Meanwhile, the quota of foreign exhibitors has risen to 68%, with the top countries being China (116 up from 73 in 2015) and the US, Britain, Germany and France. This is the first time companies from Taiwan have taken part in the fair, with six companies specialising in breeding tropical fish. Other new entries include firms from Eastern European countries such as Croatia, Estonia, Latvia, Lithuania and Ukraine.
“Zoomark 2017 promises to be a record edition, which is a powerful indicator of the vitality of the pet market, and above all confirms the show’s international profile,” said Mark Momoli, BolognaFiere's business manager for Italy.

“Exhibitors and visitors from all over the world will be in Bologna to present their products, learn about the latest innovations and do business. Zoomark has always had an international outlook: the geographical position of Bologna facilitates communication with foreign markets and with the Mediterranean area and Eastern Europe in particular, meaning that the number of visitors from all over the world has grown every year. This has also been fostered by our direct participation in the leading international fairs, and partnerships with associations and foreign government agencies.”
New for 2017 is the Aqua Project area, dedicated to the aquarium industry, and the fair will also host a series of conferences, talks, workshops and seminars devoted to the professionals of the pet industry.

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