Campaign Highlights Plight Of Orcas In Captivity

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Campaign highlights plight of orcas in captivity
24th August 2017

By Sandra Pearce

To mark World Orca Day, Born Free patron and former model and TV star Lady Victoria Hervey visited Westfield Stratford in London to support Born Free’s #TankFree campaign.

The campaign gave shoppers the chance to help ‘release’ captive orcas back into the wild. Life-size animations of orcas were displayed on five large digital screens around the UK which CGI and creative advertising experts had adapted to replicate the concrete tanks in which captive orcas are forced to live.

Lady Victoria said: “#TankFree is such a thought-provoking and powerful visual campaign. If only we could release all the orcas and dolphins from captivity, but it is great to see virtual orcas as symbols of what the future hopefully holds.”